Synthesis | Trends

Take charge of change

Finding trends is easy, knowing when and how to act is hard.

Culture-driven comms

Lead evolving category language to land the right message, right time

Engage

Powerful positioning

Align with the emerging sources of meaning in people’s lives

Resonate

Anticipate disruption

Compete or acquire: be early to spot brands and products on the rise

Disrupt

Underpinned by Open Source Intelligence tools and frameworks

Any language, any platform

NLP tools built to detect linguistic shifts across all major market digital ecosystems

Contextualise change

Algorithms connect what is changing to ‘why’ by mapping context, voices and manifestations

Gauge investible potential

Emergent or established trends, framed in terms of cultural and commercial traction

Trends for

culture driven comms

As the world began to travel again in 2022, Hilton wanted to ensure that their Honors program—and their overall traveller experience—delivered on emerging drivers of loyalty.

With Hilton, we unpacked the consumer language of loyalty, based on over 250,000 touch points across hotel and app reviews as well as social conversations.

We informed a loyalty development program to drive targeted marketing, benefit messaging & partnership promotion tailored to a traveller’s stage in the loyalty journey.

culture driven comms

open source intelligence for brands