Synthesis | Futures

Adapt and thrive

The future is dynamic, don’t settle for static plans.

Resilient strategies

Surface the capabilities that will be critical to win over the next horizon

Plan

Innovation Platforms

Identify evolution in lived experience and environment. build for future needs

Build

War gaming

Run dynamic scenario planning and build adaptive investment plans

Disrupt

Underpinned by Open Source Intelligence tools and frameworks

Futurists at scale

Don’t just hear from a handful of experts. Analyse the latest ideas from thousands of leaders

Behavioural drivers

Proxy signals help you build futures based on real behaviour change, not just macro data

Scenarios simulator

Our probabilistic forecasting model means you can simulate the impact of your investments

Futures for

resilient strategies

A coming demographic wave and innovation in urban & residential design will transform patterns of living. What will ageing consumers’ food & drink experience look like in 2032?

With Givaudan, we identified 27 key drivers of change—both behavioural & macroeconomic—and ran 100,000 simulations of how they might interact to develop quantified scenarios.

We created a common understanding of the ageing consumer opportunity and guided the identification of four focus areas for capability development. Early prototypes will launch 2023

resilient strategies

open source intelligence for brands