OUR FOCUS
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Futures
What’s coming in the future, and how do I strategically prepare my business?
Audiences
Who are my growth audiences, and how do I tap into their passions?
Culture Positioning
Which cultural narratives should my brand connect to, to build enduring relevance?
Innovation
Which data-backed innovation opportunities should we bring to market?
ROUTE TO CONSUMER
Where must my brand be listed to drive growth, and once there, how do I stand out?
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Recent Work

Futures

What’s coming in the future, and how do I strategically prepare my business?

Menu 2035: The Future of Food

The story of 2035, shaped by 100,000 projections of tomorrow. Our latest instalment in our Future of Food series.

Tetra Pak

Reinventing Juice Drinks: Envisioning the category's future for sustainable growth with Tetra Pak

Ayala Land

Modelling the future of the Philippines for Ayala Land

Menu 2034

Feeding the Future: How population growth and climate change will reshape our diets in the next decade

Audiences

Who are my growth audiences, and how do I tap into their passions?

Network Effect

Unpacking shifts in sports fandom and what brands need to do

Netflix

Helping anime travel further by understanding what makes it resonate.

2K Games

Mapping the next wave of growth in gaming audiences

Innovation

Which data-backed innovation opportunities should we bring to market?

Synthesis Trends Kitchen

Surging savoury - the cocktail trend changing the way we drink

Culture Positioning

Which cultural narratives should my brand connect to, to build enduring relevance?

Culture Shapers

In a world where sameness is the default, boldness is the differentiator stealing share

Diageo

Guiding Johnnie Walker XER to modern status in China

Route to Consumer

Where must my brand be listed to drive growth, and once there, how do I stand out?

Brown Forman

Designing Sharper Route-to-Consumer Strategies to help Jack Daniel’s and Woodford Reserve win in Japan, Korea and China

Asahi

Disrupting a market duopoly via information asymmetry - winning with sharper intelligence, not broader coverage

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