recent work team & culture contact

focus WORK TEAM CONTACT

Amazon Prime

Airbnb

Netflix

Lego

Meta

2K Games

Diageo

Pepsi Co

Amazon Prime

Airbnb

Netflix

Lego

Meta

2K Games

Diageo

Pepsi Co

We future-proof business by making sense of the world's data

Menu 2035

Our most comprehensive view of the future of food, grounded in years of modelling, global research and industry dialogue.

Radical Transformation platter for Menu 2035

Resilient Adaptation platter for Menu 2035

Netflix

Growing anime fandom with Netflix

Naruto

Diageo

Guiding Johnnie Walker XR's range to become a modern status icon for luxury lovers in China

Crane

Johnnie Walker XR bottle

We specialise in five critical questions to future proof business

What’s coming in the future, and how do I strategically prepare my business?

Who are my growth audiences, and how do I tap into their passions?

CULTURE POSITIONING

Which cultural narratives should my brand connect to, to build enduring relevance?

Which data-backed innovation opportunities should we bring to market?

ROUTE TO CONSUMER

Where must my brand be distributed to drive growth, and once there, how do I stand out?

We specialise in

food & beverage

wellness, lifestyle & beauty

travel & entertainment

We specialise in

food & beverage

Entertainment

wellness, lifestyle & beauty

making sense of the world's data

making sense of the world's data

the data won't science itself

making sense of the world's data