Exploring Food-Beauty Intersections
The worlds of beauty and food have always been intertwined. Ingredients such as Aloe Vera, Coconut Oil and Cucumbers have mainstream applications in both categories. With increasing regularity, however, F&B brands are more explicitly using the language of beauty. Phrases like ‘glow getter’, ‘skin saviour’ and ‘wrinkle busting’ have become common propositions within F&B and the idea of beauty from within is no longer niche.
As F&B brands look more deeply into the beauty category to spot unique propositions, we will explore this phenomena through the lens of Collagen. Once associated with lips and injections, this has become the latest in a long line of superfoods promoting age defying benefits. Check back for more.